Beats by Dre: A Tale of Marketing Genius
Let me get this out of the way up front- I’m no audiophile. I’ve spent more time with my cheap $7 earbuds in my ears than I’d really care to admit. But as an unofficial Velocity Agency Music Snob, I’ve...
View ArticleBillboards the Prize in CBS’ Acquisition of Van Wagner
It seems that every week we hear news about leading tech companies undergoing mergers and acquisitions, whether it is Facebook buying WhatsApp or Apple taking over Beats Electronics. While tech...
View ArticleThinking Outside The (Tinder) Box
Unless you’ve been living under a rock you’ve certainly heard about the popular dating app, Tinder, by now. The app currently hosts over 1.6 Billion user profiles with more than 50 million of those...
View ArticleSnapchat Vibe
Most people’s social media experience is limited to Facebook, Twitter and Instagram, but odds are you have at least heard of the popular smartphone app Snapchat, with over 100 million daily users and...
View ArticleWhy Non-Profits Should Utilize LinkedIn
Oftentimes, a non-profit spending “too much money” will give it a bad rap. This is for a number of reasons. The biggest reason is the argument that non-profits need to limit their overhead costs in...
View ArticleAdvertising Agencies & Your Business: An Important Relationship
When you think of your business’s advertising needs you might find yourself thinking about graphic design, print advertising, and TV commercials. However, it’s near impossible to obtain a high level...
View ArticleHave You Evolved? The Evolution of Casino Marketing
There is no question that in the gaming industry the winds of change are blowing. The combination of constantly changing technology with the ever changing tastes of millennials have left some casinos...
View ArticleDirect Mail Advertising Isn’t Dead
One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels. In its...
View ArticleMeme Marketing Is Here to Stay
What is a Meme? You’ve probably heard this word being thrown around, particularly in the social media realm, but what does it really mean? By definition, a meme is an image, video, or phrase with text...
View ArticleLiking Isn’t As Instant As It Used To Be
Instagram has announced that it will hide likes for “some” users in the United States, its CEO Adam Mosseri said on Friday, November 8th. In an attempt to stamp down on competitive pressure on...
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