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Beats by Dre: A Tale of Marketing Genius

Let me get this out of the way up front- I’m no audiophile. I’ve spent more time with my cheap $7 earbuds in my ears than I’d really care to admit. But as an unofficial Velocity Agency Music Snob, I’ve...

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Billboards the Prize in CBS’ Acquisition of Van Wagner

It seems that every week we hear news about leading tech companies undergoing mergers and acquisitions, whether it is Facebook buying WhatsApp or Apple taking over Beats Electronics. While tech...

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Thinking Outside The (Tinder) Box

Unless you’ve been living under a rock you’ve certainly heard about the popular dating app, Tinder, by now. The app currently hosts over 1.6 Billion user profiles with more than 50 million of those...

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Snapchat Vibe

Most people’s social media experience is limited to Facebook, Twitter and Instagram, but odds are you have at least heard of the popular smartphone app Snapchat, with over 100 million daily users and...

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Why Non-Profits Should Utilize LinkedIn

Oftentimes, a non-profit spending “too much money” will give it a bad rap. This is for a number of reasons. The biggest reason is the argument that non-profits need to limit their overhead costs in...

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Advertising Agencies & Your Business: An Important Relationship

  When you think of your business’s advertising needs you might find yourself thinking about graphic design, print advertising, and TV commercials. However, it’s near impossible to obtain a high level...

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Have You Evolved? The Evolution of Casino Marketing

There is no question that in the gaming industry the winds of change are blowing. The combination of constantly changing technology with the ever changing tastes of millennials have left some casinos...

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Direct Mail Advertising Isn’t Dead

One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels.  In its...

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Meme Marketing Is Here to Stay

What is a Meme? You’ve probably heard this word being thrown around, particularly in the social media realm, but what does it really mean? By definition, a meme is an image, video, or phrase with text...

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Liking Isn’t As Instant As It Used To Be

   Instagram has announced that it will hide likes for “some” users in the United States, its CEO Adam Mosseri said on Friday, November 8th. In an attempt to stamp down on competitive pressure on...

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